The Team

Robert J. Morais is an anthropologist with a 35+ year career in advertising and market research, and a Lecturer at Columbia Business School.

Timothy de Waal Malefyt is a Clinical Associate Professor at the Gabelli School of Business.

Elizabeth K. Briody founded Cultural Keys LLC in 2009 after more than two decades at General Motors R&D.

Allen W. Batteau is professor at Wayne State University’s Department of Anthropology, and former director of the University’s Institute for Information Technology and Culture.

Matt Artz is an innovative anthropologist, designer, strategist, product manager, and entrepreneur, specializing in user experience, product development, and consumer insights.

Adam Gamwell is a Business and Design Anthropologist, creator and host of This Anthro Life Podcast.