Business Anthropology - The Basics

As an enthusiast of both business and anthropology, you’re in for a treat with the upcoming release of “Business Anthropology: The Basics” by Timothy de Waal Malefyt. This groundbreaking book, set to be published by Routledge on December 15, 2023, is now available for pre-order.

What Sets This Book Apart?

“Business Anthropology: The Basics” is not just another textbook. It’s a gateway to understanding how anthropological theory and practice can be applied in real-world business scenarios. This book is structured around key issues in business anthropology, making it an accessible and engaging read for both students and professionals.

Table of Contents: A Sneak Peek

  1. Introduction to Business Anthropology
  2. Methodologies of Cultural Analysis
  3. Anthropology in Consumer Research
  4. Organizational Anthropology
  5. Design Anthropology
  6. A Digital Anthropology approach to Culture
  7. Conclusion

Why Should You Read It?

Whether you’re a student, an educator, or a professional in the field, “Business Anthropology: The Basics” offers a fresh perspective on applying anthropology in business contexts. It’s a must-read for anyone looking to develop a deeper understanding and skill set for tackling real-life business challenges through an anthropological lens.

Who is Timothy de Waal Malefyt?

Timothy de Waal Malefyt, a Clinical Professor of Marketing at Fordham University’s Gabelli School of Business, brings a unique blend of academic and corporate experience. With over 15 years in advertising firms and a deep background in anthropology, he excels in teaching consumer insights and the nuances of business anthropology.

Pre-Order Now

Available for pre-order, this invaluable resource is currently offered at a special price of USD $19.96, down from its original price of $24.95. Don’t miss the opportunity to add this essential read to your collection.

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