Global Business Anthropology Summit @ Wayne State U April 24, 2018
Business Anthropology is defined by the use of anthropological concepts and tools to solve practical problems in contemporary enterprises, including business, public entities, and civil society organizations. As an academic specialty, it additionally interrogates the place of business in the larger society and surrounding institutions of government and civil society. As Business Anthropology engages with these sectors not only to solve problems, but also to discover new opportunities and to develop new theoretical insights, it is perhaps the most rapidly growing branch of the discipline of anthropology today, as evidenced by employment growth and new publication venues.
Business Anthropology embraces concerns with product development, marketing and consumer behavior, organizational performance, international business, user experience (UX), design, innovative financial instruments, sustainability, and new forms of business in emerging economies. Several hundred applied anthropologists on all continents around the world are working in domains such as these. We propose to bring their experience and insights to the greater attention of academic anthropologists, with the goal to help inform the future of academic business anthropology programming.