AAA Webinars

Videos from the American Anthropological Association

  • Altimare, Emily L. 2008. “Beyond Ethnography: Corporate and Design Anthropology,” DVD, 24 minutes, Careers in Anthropology No. 2, Arlington, VA: American Anthropological Association.

  • Briody, Elizabeth K. and Dawn Bodo. 1993. “Anthropologists at Work:  Careers Making a Difference,” DVD, 36 minutes, American Anthropological Association and EXPOSE: Communications Network.

  • Smiley Francis E.  2006.  “Anthropology:  Real People, Real Careers ,” DVD, 42 minutes, Careers in Anthropology No. 1, Arlington, VA:  American Anthropological Association.



  • Alvesson, Mats and Stefan Sveningsson. 2016. Changing Organizational Culture: Cultural Change Work in Progress. 2nd Edition, Routledge.

  • Batteau, Allen W. 2009. Technology and Culture. Waveland.

  • Briody, Elizabeth K., Robert T. Trotter and Tracy L. Meerwarth. 2010, 2014, Transforming Culture: Creating and Sustaining Effective Organizations. Palgrave Macmillan.

  • Chipchase, Chip. The Field Study Handbook. 2017. Field Institute.

  • Fisher, Melissa. Wall Street Women. Durham, N.C.: Duke University Press, 2012.

  • Griffiths, Michael B. 2013. Consumers and Individuals in China: Standing Out, Fitting In. Routledge.

  • Hasbrouck, Jay. 2017. Ethnographic Thinking: From Method to Mindset. Routledge.

  • Ho, Karen. Liquidated: An Ethnography of Wall Street. Duke.

  • Kozinets, Robert V. 2016. Netnography: Redefined Online. 2nd ed., Sage.

  • Ladner, Sam. 2014. Practical Ethnography: A Guide to Doing Ethnography in the Private Sector. Left Coast Press.

  • Lerman, Dawn, Robert J. Morais, and David Luna. The Language of Branding: Theory, Strategies, and Tactics. 2018. Routledge.

  • Madsbjerg, Christian. Sensemaking: The Power of the Humanities in the Age of the Algorithm. 2016. Hachette Books.

  • Madsbjerg, Christian and Mikkel B. Rasmussen.  2014. The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems. Harvard Business Review Press.

  • Malefyt, Timothy de Waal and Robert J. Morais. 2012. Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives. Berg/Bloomsbury.

  • Mariampolski, Hy. 2006. Ethnography for Marketers. Sage.

  • Maschio, Thomas. 2022. Digital Cultures, Lived Stories and Virtual Reality. Routledge

  • McCracken, Grant. Chief Culture Officer. 2009. Basic Books.

  • McCracken, Grant. Dark Value. 2016. (Only available as e-book on Amazon.)

  • Miller, Christine. 2018. Design + Anthropology: Converging Pathways in Anthropology and Design. Taylor & Francis.

  • Moeran, Brian and Timothy de Waal Malefyt. 2018. Magical Capitalism: Enchantment, Spells and Occult Practices in Contemporary Economies (Amazon)

  • Moeran, Brian. 2014. The Business of Creativity. Left Coast Press.

  • Moeran, Brian. 1996. A Japanese Advertising Agency: An Anthropology of Media and Markets. University of Hawaii Press.

  • Moeran, Brian. 2015. The Magic of Fashion. Routledge.

  • Morais, Robert J. Refocusing Focus Groups. 2010.  Paramount Market Press.

  • Nolan, Riall. 2017. Anthropology in the World: A Guide to Becoming an Anthropologist Practitioner. Routledge.

  • Simon, Andrea. On the Brink: A Fresh Lens to Take Your Business to New Heights. 2016. Greenleaf Book Group Press

  • Stewart, Alex. 1989. Team Entrepreneurship. Sage.

  • Suchman, Lucy A. 2007. Human-Machine Reconfigurations: Plans and Situated Actions. 2nd ed., Cambridge University Press.

  • Sunderland, Patrician L. and Rita M. Denny. 2007. Doing Anthropology in Consumer Research. Left Coast Press.

  • Tett, Gillian. 2009. Fool’s Gold: How the Bold Dream of a Small Tribe at J.P. Morgan Was Corrupted by Wall Street Greed and Unleashed a Catastrophe. Free Press.

  • Tett, Gillian. 2015. The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers. Simon and Schuster.

  • Walle, Alf H. 2013. Rethinking Business Anthropology: Cultural Strategies in Marketing and Management. Greenleaf Publishing Ltd.


  • Ferraro, Gary P. and Elizabeth K. Briody. 2017. The Cultural Dimension of Global Business. 8th ed., Taylor & Francis.

  • Jordan, Ann. 2013. Business Anthropology. 2nd ed., Waveland Press.

  • Tian, Robers, Michael Lillis, and Alfons Van Marrewijk. 2013. General Business Anthropology, 2nd ed., North American Business Press.

Edited Volumes

  • Caulkins, D. Douglas and Ann T. Jordan, Eds. 2013. A Companion to Organizational Anthropology. Blackwell Publishing, Ltd.

  • Cefkin, Melissa Ed. 2009. Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations. Berghahn.

  • Denny, Rita M. and Patricia L. Sunderland, Eds. 2014. Handbook of Business Anthropology. Left Coast Press.

  • Fisher, Melissa and Greg Downey, eds. Frontiers of Capital: Ethnographic Reflections on the New Economy. Durham, N.C.: Duke University Press, 2006.

  • Garsten, Christina and Anette Nyqvist, Eds. 2013. Organisational Anthropology: Doing Ethnography in and among Complex Organisations. Pluto Press.

  • Gun, Wendy, Ton Otto, and Rachel Charlotte Smith, Eds. 2013. Design Anthropology: Theory and Practice. Bloomsbury.

  • Jordan, Brigitte, Ed. 2013. Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities. Left Coast Press.

  • Malefyt, Timothy de Waal and Brian Moeran, Eds. 2003. Advertising Cultures. Berg.

  • ​Malefyt, Timothy de Waal and Maryann McCabe. 2020. Women, Consumption and Paradox. Routledge

  • Malefyt, Timothy de Waal and Robert J. Morais, Eds. 2017. Ethics in the Anthropology of Business: Explorations in Theory, Practice, and Pedagogy. Taylor & Francis.

  • McCabe, Maryann, Ed. 2016. Collaborative Ethnography in Business Environments. Taylor & Francis.

  • McCabe, Maryann, and Elizabeth K. Briody, Eds., 2018. Cultural Change from a Business Anthropology Perspective. Taylor & Francis.

  • Nolan, Riall, Ed. 2013. A Handbook of Practicing Anthropology. Wiley-Blackwell.

  • Sherry, John F., Jr., Ed. 1995. Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook. Sage.

  • Squires, Susan and Bryan Byrne, Eds. 2002. Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry. Bergin and Garvey.

  • Tian, Robert Guang, Daming Zhou, and Alfons van Marrewijk, Eds., 2012. Advanced Readings in Business Anthropology, 2nd Ed., North American Business Press.

  • Wasson, Christina, Mary Odell Butler and Jacqueline Copeland-Carson, Eds., 2012. Applying Anthropology in the Global Village. Routledge.

  • Wright, Susan, Ed. 1994. Anthropology of Organizations. Routledge.

  • Zwick, Detiev and Julien Cayla, Eds. 2011. Inside Marketing: Practices, Ideologies, Devices. Oxford University Press.

Articles of Interest