A panel of business anthropologists reflected on how their experiences during the past year inspired new opportunities for business anthropology to be applied in the post-pandemic era. Among the specifics discussed were new tools, methods, and related approaches. The panelists also offered advice to anthropologists entering the business world in the current moment.
The roundtable discussion included:
Melissa Vogel (Director of Qualitative Research, Hanover Research)
Rodney WJ Collins (SVP, Director at McCann Worldgroup Truth Central)